Sometimes home sellers talk themselves into waiting until next month or next year to sell their home, hoping inflation will again increase the value of their home and yield a greater return. Remember, inflation will also make your new residence or investment more expensive. No one can really predict next year’s market. If it’s time to sell, do so. Don’t be afraid to take a profit, and move on!

1. Price Competitively - Do not set the price based on what you heard a neighbor got for their home. Make a study of recent sales that are comparable to your home. Evaluate price per square foot, age and condition, location, schools, and extras such as pool or spa. Remember, most home sellers overestimate the true market value of their home. This costs time and money.

2. Financing - Know how much financing you can afford to “carry back”. Buyers frequently want the seller to help finance the sale. Analyze your financial situation and be prepared to take back paper if the sale price is right.

3. Cosmetics Are Crucial - Spruce up the property. Add color to the garden. Paint when necessary with neutral colors. Use air fresheners. Be sure everything is neat and tidy.

4. Real estate Professional - Carefully choose a good real estate professional who knows your neighborhood. Do not casually list with “a friend of a friend” or someone’s cousin. The real estate person you choose is critical to establishing market value, showing frequently, handling complicated financial details, effective advertising and guiding the sale through the maze of title and escrow problems. Ian Dyer is the person that can meet these needs and sell your home faster and at the highest price.

5. Saving Money - Do not try to save money by attempting “for sale by owner”. Buyers simply discount offers when dealing directly with the seller, usually 6-10%. You are probably selling the most important asset you own. Use a professional: Ian Dyer!

6. Offer a home warranty up Front - Buyers are much more comfortable with a house that includes a one year warranty. Promote the warranty in advertising.

7. Use a “for sale” yard sign - Attach the “rider” promoting the one year home warranty. Many homes are sold because the buyer noticed the yard sign. Also other real estate people will remember the warranty sign. Don’t be shy.

8. Getting “Action” - Do not hesitate to lower your asking price if you are not getting any “action”. In today’s market, there are lots of buyers for homes. No action frequently indicates poor pricing.

9. Disappear - Disappear when the home is being shown. Yes, leave the house! The presence of sellers makes most home buyers ill at ease. Take the kids and the dog for a ride.

10. Don’t hide problems - Tell your real estate professional all about the home: good and bad. Let your professional decide how to handle any negatives and feature the positives.

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